Going High When They Go Low Isn’t How You Win; You Gotta Fight to Win
There’s an interesting interview with cognitive linguist George Lakoff going around in which he discussed this problem. His thesis, essentially, is that it’s not so much policy differences that make Liberals so unappealing to conservatives. It’s that Liberals have erroneous ideas about how to win people over while Republicans have it down to an art form. He argues, and has been arguing for decades now, that Republicans are masters of messaging and framing while Democrats pref